This is a perfect place to stay if you want to experience something a little bit more authentically Jamaican before heading off to an all inclusive (which is what we did!). But with that be prepared for more of a 2 star experience which to be honest was fine with us. The staff are great and the location is spot on. We were worried about hawkers on the beach (there were plenty) but vast majority just moved on if you bought something (daily fruit and smoothies - yum!), or if you politely just said 'no thankyou'. Air con in room worked really well thankfully. Best place to eat nearby was Best in the West - really nice and cheaper than beachfront. Thought Vinnies was a bit of a dump and food not so good. We also had an evening at Rick's Place which was worth the trip but food was TERRIBLE, and a lot of staff appeared like they didn't really want to be there.

I think we arrived just as the resort was getting going again post Covid etc so the first couple of days felt a bit like that (number of staff increased throughout the week as it got busier). The breakfast was a bit hit and miss (I think there were at least 3 different chefs in the week we were there). We didn't eat there in the evening as felt it was a bit pricey and wasn't convinced due to breakfast experience but other guests did eat there and said it was fine. Also felt the laundry charge was a bit of a rip off as we provided detergent and basically did it ourselves! But I guess they need to make money.

It was very good. Wish they had Bammy and maybe another Jamaican breakfast choice. Also. The front office staff were SO friendly and helpful. We’ve stayed many places and they were the most cheerful, helpful and friendliest consistently we have ever had. Awesome trio - Howard, Andrea and Sharon!!! Thank you!!!!!!

Nothing. Everything was fine! What we paid for was what we got. It was great! If you want a 5 star pay for it. This was not but was perfect enough!! We are on the beach and about all day anyway. It was comfy!

Right on Seven Mile beach. walking distance to many restaurants and activities. Smaller, quiet. Basic Rooms- maybe too basic, depending on the room. Great to have an onsite restaurant with good specials. Full kitchen, full size fridge with lots of room to make and chill your beverages.

Some of the rooms are very basic- walls made of 2x 4’s with cracks, wooden slatted windows provide little sound/ heat barriers. Bathrooms very basic. Kitchen can be hit or miss, stocked w utensils, or not depending on the unit. Some ppl do not respect quiet hours.

The location was terrific! Directly at the beach. The garden was so beautiful with all kinds of plants and flowers. The staff was super nice and friendly. The restaurant was right on the beach where we enjoyed breakfast every morning and sunset with a drink in the evening. We will definitely be back!

The appartment showed already the years, especially the kitchen. There have been no bedside lamps, only one lamp at the ceiling.

Firefly is a hidden gem on Negril's 7 mile beach. Firefly has Lovely grounds with quaint cottages and clean comfortable rooms for the unfussy traveler. Beachfront restaurant has delicious food and options for all. The staff is friendly and helpful. I can't say enough good things about Howard at Firefly's front office. My fiance and I have been to Negril many times and stayed at various hotels and cottages no one has made us feel as welcomed as Howard. We had been on the road all day hadn't had lunch. So when we arrived we had lunch in our hands to have post check in. Unfortunately booking.com had rooms on the site that were no longer available. So when we arrive we were given another room. When I went to pay there was issues with my card. At this point we were exhausted and hungry. Howard was kind and trusting enough to show us to our room and gave us the key allowing us to have our lunch until we could straighten out the situation with my card. If you have ever been to Jamaica you know this NEVER happens so I was so very grateful and surprised at his actions I wanted give him a great big hug but had to settle for showering him with words of appreciation for his kindness and trust. Howards kindness and helpful attitude will definitely have me returning to Firefly again and again I. So happy I came across this place.

The music from Chances next door went on til 4 am which was unpleasant and rude of a neighboring hotel but as I say TIJ ( this is Jamaica) and these things are to be expected but not necessarily welcomed. And cannot be helped unfortunately.

The staff was so kind and welcoming to my family. Howard, maid service, and servers were all spot on. The security always watching over. The gardener kept everything beautiful. Amazing people & vibes.

I loved the relaxing atmosphere and the cleanliness and the friendly staff!!!

The extremely high staircase. I'm afraid of heights.

Staff was friendly. Food was good, great happy hour . Great location

The mattresses in their cabin in which I stayed had to be 50 years old. Definitely in need of being replaced

Excellent location directly on the beach. Lovely lounge area Chilled atmosphere Some rooms have a kitchen.

Patchy wifi

The staff, the guests, the beach, the garden, the location.

the furniture is little bit old and the painting needs to be refurbished.