Staff were great, so nice. The whole hotel has the theme of Dante's Inferno (very Florentinian) We had to change our room mid-stay (our mistake) and got to experience both the heaven and the hell themed rooms, both were really fun and decorated to the T, but we thought the hell themed one had more of a vibe. I would recommend the hell to anyone on the fence, but it was great to see both. Fantastic breakfast of local products - prosciutto and cheeses and fresh fruits and veg and baked items. Expensive at 24Eu per person, but we easily ate enough to skip a big lunch. We rented bikes at 10Eu a day one day and it was a great way to see some of the further flung attractions, they had already been claimed the next time we wanted one, so get a bike early if you want one.

Nothing to say here - the stay was lovely, the staff very attentive and accommodating. The buffet breakfast is wonderful, but expensive - a good alternative is to go to the a la care bar in the corner of the hotel where they have a great selection of breakfast items and coffees - you can be well fed here under 10Eu.

We loved everything! The care of the staff, the location, the amenities, the gym, sauna. Bed was also incredible / very comfortable !!!

I did not like the theme of hell - “welcome to hell” or the notes above the bed like “suicide” not really the best taste ;)

The modern, cool aesthetic felt very western which we appreciated! This hotel and our room have been our favorite so far on our travels through Italy. Things in the mini bar were also complimentary which was great! We were hoping they’d restock it each day :) The layout of the room was perfect, with a separated shower and toilet and then another sink with vanity in the middle. The sandwich shop and restaurant on the ground floor were also convenient when we wanted to sleep through breakfast and grab a quick bite. There is also a Pam store at the end of the block which was so convenient for drinks and snacks. Overall, loved our stay here!

Brilliant location - only a stone's throw from the the main Santa Maria Novella train station and a short walk to most of the major Florence attractions. The staff are really friendly and let us check-in several hours early. The facilities are fantastic, with a solid gym and exercise studio, sauna, cinema, and amazing dining area. They've clearly put a lot of thought into the fit-out of the place, with a really fun decor from reception through to each room, and the rooms themselves are very generously sized and well appointed.

The hotel had a contemporary decor that felt very comfortable. The Dante's Divine Comedy theme of the rooms was a fun touch. My room was very spacious and had every amenity I would expect from a hotel of this level. The shower in my room is probably the biggest I have had in a hotel room! The free mini bar and balcony were added features that I also appreciated. The staff were very friendly and welcoming, and the guide to Florence included in the room with staff recommendations on dining and site seeing was a great reference point. I visited one of the staff-recommended restaurants for dinner twice during my 4 night visit.

Locating the after-hours entry point was difficult later at night.

Excellent facilities around the hotel. Room was a decent size, equipped with everything you could ask for, plus a south-facing balcony. Great decor / interiors. The conservatory and outdoor terrace areas were lovely places to sit, read a book etc. Brilliant location — handy for the train station, on a quiet street, and within easy walking distance of the main sites. Good breakfast.

The gym was well equipped but a bit stuffy, the air con needs dialling up given the room is for exercise.

The hotel was located in the region known as Santa Maria Novella. It is within walking distance from the train station. The area is interesting and has a lot of local shops, bars and restaurants. It is also in easy walking distance from all of the major attractions of Florence. So a prefect location. Despite being in a vibrant area the rooms were very quiet and there was no noise for the streets or from adjacent rooms. The hotel is based on Dantes Inferno so you have a choice of a heaven or hell room. Ours was a heaven room so decorated in creams and whites with quirky angel mobiles, wings etc. The rooms are large with a big walk-in shower, separate toilet and wash hand basin and an extra large wash hand basin in the room. Great cosmetics including shampoo, hand wash, shower gel. Lovely quality. Lots of storage space for suitcases and a setter too. The bed was big and very comfortable. Excellent air conditioning. The mini-bar was stocked with beer and water. The first two beers were complimentary and the water bottles were re-stocked for free each day. A great idea when it's hot. The room was serviced every day. The hotel itself has a restaurant, bar area, light bites area, outdoor garden and seating. it also has a gym, spa/sauna, and various rooms where you can escape for a quiet read or drink. Loads of space all clean and cool and quirkily decorated. It never felt crowded. The restaurant did evening meals and was excellent value for money. The food was delicious with amazing taste sensations. Two of the dishes that stood out for me was the first course pasta dish with bottarga and the main course veal. Good sized portions too. There was also an area for light bites available all through the day. It had various flans, salads, filled pastries etc. We used this and the food again was first class. Homemade and very tasty. The buffet breakfast was good too with a huge selection catering for all tastes. The staff were always friendly, helpful and attentive.

The sweets in the restaurant although OK did not match the other courses for taste and originality.

This hotel was a surprise for all the right reasons. When you enter the car-park you are greeted with the sign - ‘Welcome to Hell’ but in reality you are entering a little bit of heaven. The atrium is exceptional, the rooms quirky, interesting and comfortable and, as it matters these days, the WI-FI is truly fast allowing streaming to your devices or from your devices to the in-room tv. Breakfast was great and from a location point of view you are literally a 7-minute walk from the centre of Florence and all the major visitor sights. We drove to this hotel and finding it in the centre of Florence was simple enough thanks to sat-nav and the hotel takes care of any low-emission zone tax.

I thought the hotel parking charge was a little steep at 30 euros per night but I presume some of this went to paying the low-emission zone tax. Yet the parking was safe and accessible.

Welcome to hell! What an incredible stay!!! If you like is Red you have too book the hell category. You get flashed by the Design. But first of all we will left some words for the location. The location is near to the dome (approx. 8 minute walk) and other attractions. Few foodsteps away there is a supermarket and a locker. The last one is very cool during your last day. The room was amazing. Lovely Design and every detail was perfect. During your stay you will find a big bag in your room. You can use it during your Trip and leave the bag on your last day. The room is quite and you will sleep very well. For us is clear: we will just book this hotel for our next florence trip. And next time we will explore the spa area too :)

When we arrived we get informed, that the hotel will block additional 50 EUR on our Credit card. For the fact, that we drink or eat something in the hotel. That was curious and in our opinion absolutely not necessary. The employees were kind. But one thing was not so good. We get informed that the minibar in the room is not Free and we have to pay for everything. Ok, that is not a problem. We knew that from other hotels. But on the minibar was a Note, that everything (not champagner and so on) is Free. We were confused. That are just small points. But we thought they are necessary to say.

This is a beautiful property with several bars, restaurants and areas to relax and enjoy an aperol spritz or two after checking out the busy streets and attractions of Florence. Make sure you opt for the breakfast in your package. It is fantastic and the best breakfast buffet I have ever had. The rooms are very playful and based on Dante’s Heaven and Hell themes. The balcony is small though, one person max. There are bikes available, a decent work out room, and a jogging station with towels and water after a run along the River. Highly recommend and if you have the dough book the private rooftop suites and pool. Highly recommend!

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